Celebrate the New Year with a “cultural flavor”!Cultural feast brightens the Spring Festival holiday

Celebrate the New Year with a “cultural flavor”!Cultural feast brightens the Spring Festival holiday


In the park, temple fairs and lanterns make people forget to leave; in the cinema, watching movies during the holidays has become a new trend during the New Year; in the museum, exquisite cultural relics make the Chinese New Year more “Chinese”… The cold is gone overnight, and spring is coming at the fifth watch. The land of China is filled with the excitement, reunion and festive atmosphere of the New Year. During the Spring Festival holiday, various regions have successively carried out various celebration activities with their own characteristics, allowing citizens and tourists to celebrate the arrival of the Year of the Dragon with joy and laughter.

The traditional New Year customs show the cultural charm with strong flavor of the New Year

On the second day of the first lunar month, the Ditan Temple Fair in Beijing returned with a new look after four years. At nine o’clock in the morning, a performance imitating the Qing Dynasty sacrifice was performed at Fangze Altar, praying for the peace of the country and the people, good weather and a good harvest. According to reports, this Ditan Temple Fair launched a total of four performances, five photo-themed exhibitions, five interactive experiences, and two public welfare activities, with the main features of inheriting classics and experiencing folk customs.

During this holiday, Beijing fully resumed traditional temple fairs such as Longtan, Changdian, Daguanyuan, and Badachu, and launched annual activities such as temple fairs and garden tours. The National Art Museum of China and the Beijing Cultural Center also “send blessings” to the general public on the first day of the new year. Create a strong festive atmosphere. In addition, Beijing will hold nearly 2,000 performances in various categories such as operas, dramas, and concerts during the holidays to allow citizens and tourists to celebrate the festival.

On the first day of the Lunar New Year, the National Art Museum of China held the “Send Blessings and Celebrate the New Year” event.Photo courtesy of National Art Museum of China

It is worth mentioning that intangible cultural heritage projects “played a leading role” in New Year celebrations in many places this year, which not only met the cultural needs of the masses, but also made intangible cultural heritage projects “popular” during the holidays. In the blend of historical heritage and modern civilization, tourists from all over the world enjoy the charm of China’s excellent traditional culture.

The magnificent “Heritage of the Tang Dynasty”, the traditional Chinese music “Breaking Formation Music”, and the interesting puppet show… As one of the six major themes of Xi’an’s New Year cultural tourism activities in 2024, “Intangible Cultural Heritage” “Xi’an Year” includes four major sections: New Year’s Intangible Cultural Heritage Promotion and Exhibition, Intangible Cultural Heritage Activities Release, Intangible Cultural Heritage Tour Route Release, and Intangible Cultural Heritage Market, with a total of more than 50 “online + offline” intangible cultural heritage promotion and exhibition series activities. , vividly presenting the eternal charm and renewed vitality of intangible cultural heritage in the passage of time.

Lantern festivals and lanterns have always been an indispensable touch of warmth in New Year customs. Since the 38th China Qinhuai Lantern Festival was lit up in Bailuzhou Park in Nanjing on February 2, more than 20 groups of dragon lanterns have illuminated the way of many citizens and tourists during the Spring Festival holiday. At the “National Lantern Festival Lantern Project Exhibition” at the Qinhuai Intangible Cultural Heritage Museum on the banks of the Qinhuai River, more than 150 works of lantern projects from 15 provinces and cities and 35 lantern festivals at or above the provincial level were exhibited, showing the lantern characteristics of different regions and allowing people to truly Feel and participate in the living inheritance of intangible cultural heritage.

Lantern works on display in Bailuzhou Park.Photo by People’s Daily reporter Wei Yanxing

Large and small screens present a feast of light and shadow

During the Spring Festival, many movies are released, and watching movies has become a must-have option for more and more people during the holiday. This year’s Spring Festival holiday lasts for eight days, which can be described as the “longest Spring Festival period in history.” The ample viewing time creates huge room for growth in box office performance during the period.

Data shows that the total box office during this year’s Spring Festival has exceeded 2.5 billion yuan, and the single-day box office has exceeded 1 billion yuan for two consecutive days. Among them, the first-day box office of “Flying Life 2” and “Hot and Furious” both exceeded 400 million, followed closely by “Bear Bears: Reversing Time and Space” and “Article 20”.

This year’s Spring Festival films generally highlight the inspirational themes of being high-spirited and not afraid of challenges, and have a clear “comedy +” color, which is in line with the family-friendly tone of the schedule. As of press time, “Flying Life 2”, “Hot and Spicy” and “Article 20” have gained good reputations on all major platforms. It can be seen that in the fiercely competitive Spring Festival season, only the more down-to-earth and more likely to resonate with the audience. Works can truly achieve both word-of-mouth and box office success.

In addition to the bustling big screen, this year’s Spring Festival is also full of excitement on the small screen. Recently, the State Administration of Radio, Film and Television has launched a number of standardized management measures to guide the online micro-short drama industry to adhere to a people-centered creative orientation, follow a professional and high-quality development path, and promote innovation in the themes and genres of micro-short dramas.

During the Spring Festival, “Jinyue Ansheng” and “Beyond It!” 16 high-quality micro-short dramas including “A Juan”, “Guan Fu Cat”, “Flying Youth”, “Master” and “Little Perfection” were launched online. These plays have prominent cultural and tourism elements and are highly entertaining, effectively enriching the cultural life of the audience during the Spring Festival holiday, and promoting the pursuit of short plays during the Spring Festival to become a new trend and new custom.

Visit ancient and modern cultural museums to add cultural heritage

With its head shaped like a long kiss and slender eyes, and its body curled like a hook, at the National Museum of China’s “Longzhao Xinyuan??Jiachen Year of the Dragon New Year Cultural Exhibition”, the jade dragon, known as “China’s No. 1 Dragon”, attracted the audience to take photos and check in. This jade dragon was unearthed in Saiqintala, Wengniute Banner, Inner Mongolia. It is one of the earlier dragon images discovered in China.

In recent years, “Celebrating the New Year in the museum” has become a new custom. This not only reflects the changes in the people’s holiday leisure concepts and methods, but also reflects the new normal that museums have increasingly integrated into people’s daily lives and become necessities in public cultural life. . This year, museums across the country will remain open as usual during the Spring Festival holiday, welcoming visitors from all directions and bringing a rich and beautiful cultural experience to the audience.

Shanxi Museum has successively launched six major exhibitions since January, including “This Hunan is polite? Hunan Bronze Art Exhibition” and “Auspicious Signs and Lights – Special Exhibition of Five Treasure Letters Unearthed from the Tang Dynasty Underground Palace of Longquan Temple in Taiyuan”, and will hold hundreds of exhibitions during the Spring Festival In a series of educational activities, the audience can print New Year pictures, rub inscriptions, play ancient music… and feel the charm of traditional culture and art.

Thousands of years of jade history nourishes China. The special exhibition “Jade Runs China – A Ten Thousand Years Epic Picture of Chinese Jade” at the Nanjing Museum is coming to an end. Many tourists have taken advantage of the holidays to visit the exhibition, hoping to find the “Chinese dragon” among the jade. It is reported that this special exhibition also held a supporting activity of “Meeting Jade, Studying and Contemplating”, where the audience can carve a jade decoration of their own through “discussion and study”.

The jade pig dragon on display in the special exhibition “Jade Runs China – A Thousand-Year Epic Picture of Chinese Jade”.Photo by People’s Daily reporter Wei Yanxing

On the first day of the Lunar New Year, Tianjin Museum’s “Eternal Paintings – Exhibition of Ancient Paintings from the Collection” kicked off, allowing the audience to experience the beauty of Chinese classical painting art. In addition, the Tianjin Museum teamed up with the new media platform to specially plan the live broadcast event of “Wandering the Museum to Spend New Year’s Eve”. At the same time, they jointly developed the “VR Tianbo” and launched five themed venues and 468 VR scenes… allowing more cultural relics to be online “Come alive”.

Spring has come, the mountains and rivers are beautiful, and the sun and the moon are rising. The Spring Festival is the dividing line between seasons and the starting point of hope. Let us accumulate the confidence to move forward in the peaceful and festive atmosphere of the festival, and with the energy of a dragon soaring and a tiger leaping, and a fish leaping over the dragon’s gate, let us pioneer, innovate, work hard and contribute, and jointly write a new chapter in China’s modernization drive.

(Editors: Wang Zhen, Zhang Feiran)

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