Ford Ranger makes history by winning the Best Pickup Truck award for the third time in Europe.

Ford Ranger makes history by winning the Best Pickup Truck award for the third time in Europe.

Ford Ranger sets new record in Europe by winning Pickup Truck of the Year. (International Pick-up Award – IPUA) for the third time at the SOLUTRANS commercial vehicle exhibition in Lyon, France.

Hans Schep, General Manager, Ford Pro Europe, said: “We are delighted that the Ford Ranger has received this IPUA award for the third time. It is considered proof of the popularity of the Ford Ranger that has won the hearts of Europeans for 8 years. The new generation Ford Ranger It is considered one of the most versatile vehicles Ford has ever developed. Provides comfortable driving on smooth roads. and superior performance on off-road routes Suitable for everyday use Whether for work or relaxation

The Ford Ranger is truly a world-class car from Ford. Ford produces the Ranger in six plants on four continents around the world and has been the No. 1 best-selling vehicle in Western Europe for eight years, accounting for nearly half of all pickup truck sales in Europe. As a result of excellent driving performance. Including innovation and technology that meets the needs of customers in both the business and private sectors.

At the same event, the Ford Transit Custom, Ford’s latest van model, was presented. Also won the Best Van of the Year award. (International Van of the Year Award – IVOTY 2024), which is the fifth time for the Transit model. This makes it the third time Ford Pro Team Europe has won two vehicle categories in the same year, after previously winning IPUA and IVOTY in 2013 and 2020, setting a record. That has never been done before by any car manufacturer.

Tim Slatter, vice president of Ford Product Programs who was the representative to receive the award, revealed that this award is a pride of Ford employees around the world who are fully dedicated to delivering quality products to customers. We are pleased that the judges recognized the strength of our new products developed to meet the business needs of customers across all industries.

By Narintorn Chotipiromkul


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