Author: Chen Hongyu (Special Researcher at the Beijing Research Center for Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, Director of the Capital Cultural Development Research Center of the Beijing Academy of Social Sciences)
The Liangzhu Cultural Exhibition Area uses naked-eye 3D design installations to give the ancient jade cong a new look under the combination of lighting and ground screens; the “Grand Canal Metaverse Space” uses AI digital modeling technology to reproduce the culture along the Grand Canal with high precision The heritage points section creates a virtual parallel space of the Grand Canal; the audience can enter the famous Song Dynasty painting “Listening to the Qin” by wearing VR glasses, and deeply perceive the artistic conception of Panasonic playing the piano and listening to the music from the third person or the perspective of the characters in the painting… The recently held The 4th Yangtze River Delta International Cultural Industry Expo focuses on new achievements in digital culture, displays new contents of cultural life, presents a new atmosphere and new look of the cultural industry, and reflects the high-quality development vitality of the cultural industry.
The cultural industry is an important engine that promotes the transformation and upgrading of the economic system, stimulates national economic growth, and promotes high-quality economic and social development. It is also an important way to meet people’s expectations for high-quality life, protect people’s basic cultural rights, and promote people’s all-round development. At the same time, It is also an important aspect in strengthening cultural self-confidence and building a socialist cultural power. The report of the 20th National Congress of the Communist Party of China proposed to promote cultural self-confidence and self-improvement, create new glories for socialist culture, and make a series of deployments and arrangements around the prosperous development of cultural undertakings and cultural industries, such as “deepening the reform of the cultural system, improving cultural and economic policies” and “implementing major The “Cultural Industry Project-driven Strategy” and “Promoting the In-depth Integrated Development of Culture and Tourism” have provided us with important direction guidance.
Since the new era, my country’s cultural industry has developed rapidly and steadily, achieved remarkable development achievements, and has become a new driving force and new engine for economic development. Over the past 10 years, my country’s modern cultural industry system and market system have been continuously improved, major cultural industry projects have been continuously promoted, the driving role of emerging business formats has been further enhanced, the cultural consumption of urban and rural residents has been upgraded, and the overall strength and competitiveness of cultural industry development have been continuously enhanced. Data shows that in 2022, the scale of my country’s cultural and related industries will continue to expand, with operating income exceeding 16 trillion yuan, new cultural industries developing rapidly, and the industrial structure continuing to be optimized. High-quality cultural supply allows the people to enjoy a greater sense of gain and happiness.
Technology empowerment and cultural digitization promote the high-quality development of the cultural industry. In recent years, digital technology has developed rapidly, and culture has become one of the important application fields of digital technology, which has greatly promoted the development of the cultural industry. Empowered by technology, cultural digitization continues to stimulate the vitality of cultural innovation and bring people new cultural experiences. In May 2022, the General Office of the CPC Central Committee and the General Office of the State Council issued the “Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy”, making important arrangements for accelerating the application of digital technology in cultural creation, production, dissemination, consumption and other aspects. The report of the 20th National Congress of the Communist Party of China clearly proposed to implement the national cultural digitalization strategy, improve the modern public cultural service system, and innovatively implement cultural projects to benefit the people. Implementing the cultural digitalization strategy will help innovate cultural expression methods, accelerate the digital transformation of cultural institutions, cultivate new digital cultural consumption scenarios covering IP cultural creation, cultural tourism integration, leisure and entertainment, etc., truly improve the quality of life of the people, and promote Cultural consumption has been upgraded.
Promote the in-depth integration of culture and tourism to form a powerful synergy that jointly promotes cultural prosperity. Promoting the integrated development of cultural industries and tourism and opening up a new pattern of cultural and tourism work are important cultural strategic decisions of the party and the country in the new era. The promulgation of a series of documents such as the “Opinions on Further Stimulating the Potential of Cultural and Tourism Consumption” and the construction of national cultural and tourism consumption demonstration cities, night-time cultural and tourism consumption clusters, etc., have further improved the quality of cultural and tourism consumption and deepened the The supply-side structural reform in the field has played a positive role. At present, red tourism and tourism performing arts are booming, and the construction of national cultural parks such as the Grand Canal, Yangtze River, and Yellow River is steadily advancing. Culture and tourism have made significant progress in business integration, product integration, market integration, service integration, and exchange integration. It reflects the good trend of integrated development of cultural tourism. In recent years, the Ministry of Culture and Tourism has launched many batches of national rural tourism boutique routes, focusing on exploring excellent rural traditional culture and agricultural resources, and encouraging the development of rural cultural and creative products and tourism commodities that adapt to modern life. Only by adhering to using culture to shape tourism and using tourism to highlight culture, using culture to enrich the connotation of tourism, using tourism to promote cultural dissemination, and integrating more cultural content and experiences into tourism routes can we better meet people’s new needs for tourism, leisure and cultural consumption.
To promote the high-quality development of the cultural industry, we must always adhere to the orientation of serving the people. We always put social benefits first, adhere to the unity of social benefits and economic benefits, focus on meeting the new spiritual and cultural expectations of the people, dedicate ourselves to the people with high-quality products, and lead the trend with morality. From museums across the country actively exploring new cultural and museum scenarios such as online “cloud viewing of exhibitions” and “cloud live streaming”, to cultural centers and art museums launching new online training models, diversified cultural experiences have become a new way of cultural life. To promote the high-quality development of the cultural industry, we need to improve the modern cultural industry system and market system, promote the development and growth of various cultural market entities, cultivate new cultural formats and cultural consumption models, and enhance people’s sense of cultural gain and happiness with high-quality cultural supply.
“Guangming Daily” (Page 02, December 07, 2023)
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