Xinhua News Agency, Nairobi, November 19Newsletter: Chinese e-commerce helps African people move towards a better life
Xinhua News Agency reporter Li Zhuoqun Kim Jong Li Cheng
With the arrival of the local traditional shopping season, the Kilimall warehouse located on the outskirts of Nairobi, the capital of Kenya, is bustling with activity. Shelves several meters high are filled with a dazzling array of goods from China and other countries. Local employees shuttle between the rows of shelves. Count the goods in an orderly manner, scan the codes, pack the boxes…
Founded by Chinese entrepreneurs in Kenya in 2014, Kilimall is a localized China-Africa two-way e-commerce platform rooted in Africa. It has now become a popular online shopping platform among African people.
On November 10, Kilimall employees worked in the warehouse in Mlolongo, Kenya. ( Photo by Xinhua News Agency reporter Li Yahui)
Rachel, a 24-year-old Kenyan girl, likes to shop online. In the past, she would always shop around, but in the past two years, she almost only purchases on the Kilimall e-commerce platform. “Kilimall offers a wide range of products in various styles and colors, and they are not expensive. It has the lowest shipping costs and the fastest delivery among various platforms. Many products can be delivered within 24 hours of placing an order. This kind of shopping experience is unprecedented in Kenya.”
Nairobi citizen Susan Wangi has been shopping at Kilimall since 2018. “It saves time and I don’t have to go to town to buy things. The price is very reasonable compared to other platforms, so I prefer Kilimall.”
In East Africa, many people, like Rachel and Wanji, believe that Kilimall means high-quality goods, massive selections, affordable prices and efficient services.
Kevin Wambwa, who has worked at Kilimall for four years and is currently a senior director of warehouses in Kenya, said: “In Kenya, we have about 5 million consumers spread across the country. We deliver goods in a very short time so that we can Guaranteed customer experience.”
The realization of “same-day delivery” for shopping relies not only on the strict and efficient logistics management of Chinese e-commerce, but also on its self-operated logistics system. Wu Mixiang, vice president of Kilimall who has been stationed in Africa for many years, said that according to local conditions, if you want to improve service quality, you must build your own logistics. Such investment is by no means a day’s work, but Kilimall is on this “road less traveled”. keep on. Today, the platform not only achieves a service inventory accuracy rate of more than 99.9%, a 48-hour warehousing rate, and a 24-hour outbound rate, it has also established more than 1,500 order and parcel self-pickup outlets covering all of Kenya.
The “native” gene gives Kilimall the strength to expand to other African countries after deeply exploring the Kenyan market. It currently operates in Uganda and Nigeria. As of the end of 2022, the number of registered users on this platform has exceeded 10 million, the annual active users have exceeded 7.2 million, and the annual repurchase rate exceeds 50%.
Serving more than 8,000 companies, opening more than 12,000 stores, selling more than 1 million products, and creating 5,000 jobs… A set of data has witnessed the changes in the lives of many African people and the growth of a small and medium-sized enterprise.
Last year, a young Kenyan opened a store in Kilimall, specializing in selling TV sets made in China, with a turnover of more than 600,000 US dollars. “There are more and more entrepreneurs like this this year,” said Yang Tao, founder of Kilimall. In the future, the platform plans to open special online recruitment channels to not only promote local employment, but also help investors entering the African market find suitable talents. “We have also established cooperation with Chinese vocational education institutions and organizations to develop online vocational education overseas and empower more African youths.”
In Yang Tao’s view, entrepreneurs and entrepreneurship are positive forces that promote Africa’s development. “So we have formulated a ‘2044 Vision’ to empower 1 million entrepreneurs and serve 1 billion African consumers by 2044 at the latest.”
This news article has been translated from the original language to English by WorldsNewsNow.com.
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