PKT Strengthens Commercial Product Marketing

PKT Strengthens Commercial Product Marketing


PT Pupuk Kalimantan Timur (Pupuk Kaltim) or PKT continues to strive to strengthen product marketing in the commercial sector, by conducting regular performance evaluations.

REPUBLIKA.CO.ID, JAKARTA — PT Pupuk Kalimantan Timur (Pupuk Kaltim) or PKT continues to strive to strengthen product marketing in the commercial sector, by conducting regular performance evaluations while increasing customer loyalty which has so far supported optimal sales achievement. This has seen Pupuk Kaltim’s commercial marketing in the last year record another achievement, with the largest contribution from all companies within the Pupuk Indonesia Group.

SVP Business Transformation of Pupuk Kaltim, Wisnu Ramadhani, said that in the last year Pupuk Kaltim’s sales performance reached 2,042,837 MT for Urea, followed by Ammonia at 802,737 MT and NPK at 2,496 MT. This is supported by various innovative developments such as increasing the Loading Rate, repairing and increasing the capacity of the dock which operates 24 hours, to selecting agents according to needs. buyers and provision of Cherry Picker facilities.

“Likewise, in terms of service, it is increasingly being optimized so that customer loyalty also increases, so that sales performance supported by loyal Pupuk Kaltim customers can continue to be boosted,” said Wisnu in a written statement in Jakarta, Monday (12/2/2024).

Wisnu said that customers are an important factor in Pupuk Kaltim’s sales, so that the services provided continue to be maximized to make it easier to boost the performance of the commercial sector in each region. One of them is related to the sales scheme, by providing optimal support to all customers starting from implementing good trading systems, easy buying and selling processes, to continuous after-sales service.

“Apart from that, Pupuk Kaltim also provides awards as a form of appreciation for customer performance in one year, in addition to various additional provisions to minimize all forms of obstacles in the field,” added Wisnu.

This is the basis for the company to hold the Pupuk Kaltim Customer Gathering 2024. Pupuk Kaltim Director of Finance and General Affairs, Qomaruzzaman, said that the role of customers is very crucial for Pupuk Kaltim, as an extension of the company in marketing products in all distribution areas. For this reason, the company also provides a forum for customers as a means of exchanging ideas and conveying aspirations in maximizing the services provided, so that Pupuk Kaltim and Pupuk Indonesia Group can continue to provide the best performance, especially throughout 2024.

“Pupuk Kaltim is committed to providing high quality products with the best service, and always tries to understand customer needs and expectations so that they can continue to develop by providing innovative solutions,” said Qomaruzzaman.




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