The Minister of Municipal and Rural Affairs and Housing approves the advertising plan for the Hafr Al-Batin Municipality

The Minister of Municipal and Rural Affairs and Housing approves the advertising plan for the Hafr Al-Batin Municipality


His Excellency the Minister of Municipal, Rural Affairs and Housing, Mr. Majid bin Abdullah Al-Hogail, approved the advertising plan of the Hafr Al-Batin Municipality in order to activate the strategy for developing outdoor advertising within Saudi cities, which includes a number of initiatives and capabilities aimed at developing the outdoor advertising sector in a way that is commensurate with the identity and economics of each city.

His Excellency the Secretary of Hafr Al-Batin Governorate, Engineer Khalaf bin Hamdan Al-Otaibi, explained that the advertising plan of the Hafr Al-Batin Municipality includes a number of initiatives and capabilities aimed at developing the advertising sector in a way that is consistent with the urban identity of the city of Hafr Al-Batin, and aims to improve the urban landscape and raise the efficiency of managing the external advertising portfolio. Increasing the participation of the private sector, supporting digital transformation and the elements of smart cities, in addition to raising financial sustainability rates.

His Excellency the Secretary of Hafr Al-Batin Governorate, Engineer Khalaf bin Hamdan Al-Otaibi, confirmed that adopting the advertising plan will contribute to increasing the transparency of investment opportunities in the sector, reducing visual distortion and governance of the advertising sector business, enabling new advertising means and segments such as building facades, white lands, and public transportation, and determining appropriate numbers of billboards. Advertising prevents its unregulated spread, and according to the new advertising plan, the number of billboards in the city of Hafar Al-Batin will reach 120 and the number of new billboards for advertisements will reach 52 slides.

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