‘Valencian Breakfast Week’ once again highlights certified native oranges

The 2023 edition is promoted by Hostelería Valencia and organized in collaboration with València Turisme and the PGI (Protected Geographical Indication) Valencian Citrus Regulatory Council. This is a fully consolidated and indispensable event in the Valencian gastronomic calendar that has been held since 2015 with the aim of promote the Valencian orange and make Valencian breakfast known to locals and visitors.

In this sense, the president of the Valencia Provincial Council, Vicent Mompostressed that “we can affirm that the orange has already become everything a symbol for our territoryand that is why the Provincial Council has joined and will always join initiatives like this, which highlight one of the products with which we Valencians feel most identified and which also help to structure the province.

Establishments and municipalities

All people who, between Monday, November 27 and Friday, December 1, eat their Valencian breakfast (coffee, milk or infusion and oil or tomato toast) in the participating establishments, they will be given a natural orange juice made with native oranges certified by the Valencian Citrus PGI. The map of places where you can enjoy this invitation to orange juice can now be consulted on the initiative’s website, where schedules and prices are also detailed.

The eleven municipalities where the different establishments are located are Valencia, Puzol, El Puig de Santa María, Cullera, Gandía, Playa de Gandía, Tavernes de la Valldigna, Xeraco, Oliva, Bellreguard and Alcublas.

The Valencian Community’s own citrus certification body has been in charge of sending more than four tons of top quality orange to the establishments in the province of Valencia that participate in the campaign. This figure is equivalent to more than 9,500 natural orange juices that in the coming days will highlight the quality of the local product.

Manuel Espinarpresident of CONHOSTUR and Hospitality of Valencia, has highlighted “the value that this campaign always has in bringing to the consumer, from the hospitality showcase, the quality of the certified Valencian orange, with the always objective of encourage the consumption of oranges from here and the enhancement of our products.

In the same line Jose Enrique Sanz, manager of the PGI Cítricos Valencianos, has stated that “one more year we support this initiative that we started together with Hostelería Valencia to promote the consumption of certified Valencian orange juice during breakfast in local establishments. In addition to being a very healthy food, certified orange juice offers a guarantee of origin and flavorsince the oranges used are harvested at the optimal moment of ripeness.

The PGI (Protected Geographical Indication) Valencian Citrus Fruits equivalent to the figure of the Denomination of Origin and is responsible for certifying the origin and quality of citrus fruits from the Valencian Community. This procedure is carried out both in the field and in the packaging warehouse, attaching the corresponding numbered label with the PGI seal. The IGP Regulatory Council promotes the product through initiatives such as this one and in international events that publicize the quality of local citrus fruits beyond the Valencian Community.