Zero defends tree planting against excessive consumption on Black Friday

Zero, an environmental association, defended, this Tuesday, that trees and bushes be planted on ‘Black Friday’, as an alternative to excessive consumption, promoting the adoption of sustainable practices in order to minimize the impacts of the climate crisis.

The initiative aims to raise awareness of the dangers of consumerism, namely impulse consumption and waste, which, according to Zero, are the basis of the economy based on the unlimited use of natural resources, which thus jeopardizes environmental sustainability. .

The environmental association then suggests that, in order to reduce these problems and in anticipation of Autochthonous Forest Day (November 23), the planting of indigenous trees and shrubs, these originating in Portuguese territory, should be encouraged, in an area of ​​the Leiria National Forest. , affected by the 2017 fires, in a campaign that will end on January 6th.

Zero states that through the planting of species that are bioindicators of habitats and plants such as the mastic tree Pistacia lentiscus), the sanguinho (Rhamnus alaternus), the leafy tree (Viburnum tinus) and the narrow-leaved aderno (Phillyrea angustifolia), it will be possible to restore two natural habitats of priority conservation, the dune zimbral and the beech-medronhal.

Planting must be combined with good sustainable practices and a change in lifestyle, explains Zero, which warns of a change in consumption patterns, calling for reflection before any purchase, as well as individual responsibility to resist the promotion of items.

It suggests purchasing local, second-hand products with certifications, for example with the European Ecolabel, and repairing damaged electronic equipment, in order to guarantee its durability and sustainability.