Between Eurovision and the ATP Finals there is a boom in foreign tourists

While the city is crossed by ATP Finals fever and Sinnermaniawhich brought thousands of fans under the Mole, 2023 for theTurin tourism has confirmed itself as the year of rebirth, with numbers that will exceed those of 2022 and with a novelty, the increase in foreign tourists. This was underlined by Federalberghi who highlights how 30% of foreign tourism, predominantly European, recorded in recent years is destined to grow due to the large-scale effect international events, Eurovision Song Contest and Nitto ATP Finals in the lead, which in recent years have brought global attention back to the city. «Turin has been able to promote itself and show its best image by taking advantage of the major international events that it has hosted in recent years but above all it has demonstrated that it can offer tourists who come to attend the Eurovision or the ATP Finals much more than the event itself – points out Fabio Boriopresident of Federalberghi Turin – and this ability to dress up according to the events it hosts makes Turin unique in Italy.”
«The path taken by the Municipality, the Region and the various actors operating in tourism is certainly the right one – he concludes – now the challenge is to continue on this path, continuing with deseasonalization and working to attract new major international events because only in this way will the brand Turin will be able to acquire that awareness capable of determining an increase in tourist flows”.

Driving the ATP Finals and sporting events

«We don’t say that major sporting events bring important economic benefits for the area, but rather the data provided to us immediately after an international or national sporting event says so – he states the Sports Councilor of the Piedmont Region Fabrizio Ricca -. As a department we have worked and are working to attract more and more events to our territory because we believe that this commitment rewards not only citizens but also businesses.”

«These days thousands of people are experiencing unforgettable emotions in Turin with the Nitto ATP Finals – he explains Domenico Carretta, Councilor for Tourism and Major Events of the City of Torino -. The data on ticket sales and attendance in the area make us understand that the path taken in these two years is the right one. After hosting events such as the Eurovision Song Contest, the European Volleyball Championships, the Final Eight, just to name a few, we are preparing for an intense year in which in addition to the Tour de France, the Giro d’Italia we will have a calendar full of appointments. We want the name of Turin to be increasingly linked to that of major events which, in addition to having important economic and social impacts on the area, make our city increasingly attractive and competitive on an international level.”