Breaking 100 million!The box office of the Jincheng Spring Festival stalls ranks second in the history of the same period
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Tianjin North News:During the Spring Festival in 2023 (from New Year’s Eve to the sixth day of the Lunar New Year), the total national movie box office hit a record of 6.758 billion yuan, setting off the first wave of film market recovery. The box office revenue of the Spring Festival stalls in our city was 106 million yuan, ranking second in history during the same period, and the number of moviegoers was 1.8732 million, ranking eighth among cities in the country.
The enthusiasm for watching movies is high, and the box office has increased significantly
During the Spring Festival, driven by multiple favorable factors such as sufficient supply of high-quality films and the issuance of movie consumption coupons, the film market in our city continued to pick up, and the audience’s demand for watching movies was released intensively. , Joy, and auspicious New Year atmosphere. According to the data of the National Movie Ticketing Comprehensive Information Management System, from January 21 to 27, there were 27,400 movie screenings in 718 theaters in 100 theaters in the city, with 1.8732 million audiences and a box office revenue of 106 million yuan, far exceeding the same period last year. Second only to the highest record in history in 2021, it ranks second in the same period in history. Statistics show that the attendance rate of this year’s Spring Festival stalls has increased significantly, from an average of 29 people per game last year to 68 people. Among the top 25 cinemas in the national box office, Tianjin accounts for 3: Tianjin Jinyi Cinema (Joy City IMAX store), Tianjin Wanda Cinema (Hedong IMAX store), Mixc Cinema (Tianjin Mixc IMAX Laser store).
High-quality and diverse films, scientific and reasonable arrangement
During the Spring Festival period, a total of 18 films were screened in theaters in our city and generated box office. Among them, 7 newly released films such as “Unknown”, “Wandering Earth 2” and “Deep Sea” accounted for 99% of the box office. The 7 films are rich in themes and of various types, covering science fiction, suspense, sports, costumes, spy wars, animation and other types of themes, providing audiences with a wealth of choices for watching movies during the Spring Festival holiday, and are praised by the audience as “the most powerful Spring Festival in history”. files”. Among the 7 newly released films, Tianjin Maoyan Weiying Culture Media Co., Ltd., Tianjin Orange Image Media Co., Ltd., Tianjin North Film Group, Huanhuanxixi (Tianjin) Cultural Investment Co., Ltd., Tianjin Shijian Film and Television Media Co., Ltd., Tianjin Shijian Film and Television Media Co., Ltd. Six local film and television companies in our city, including Moon Culture Media Co., Ltd., participated in the production, production and distribution of six films. The theaters in our city have carefully arranged and screened films, combined with their own characteristics, arranged screenings reasonably, and provided audiences with a well-prepared film cultural feast. At the same time, some movie theaters have extended their business hours during the Spring Festival, from 9:00 a.m. to 2:00 a.m. the next day, to provide citizens with more choices for viewing movies.
Issue movie coupons to stimulate movie consumption
On the eve of and during the Spring Festival, our city has issued three rounds of movie consumption coupons. There are two denominations of movie coupons: RMB 10 off when you spend over RMB 30, and RMB 20 off when you spend over RMB 60. They can only be used when purchasing movie tickets in the city’s cinemas. According to the issuance and write-off of movie coupons in the first three rounds, audiences were enthusiastic about receiving coupons, and they were sold out in a short period of time. The leverage ratio of stimulating movie consumption was 1:5.92, which effectively promoted movie market consumption during the Spring Festival . In the future, four rounds of movie coupons will continue to be issued on the Meituan and Dianping platforms, and will start on time at 10:00 a.m. on February 1st, February 8th, February 15th, and February 22nd.
Strict market supervision, relatively stable ticket prices
On the eve of the Spring Festival, the Municipal Film Bureau, the Municipal Copyright Bureau, and the Municipal Cultural Market Administrative Law Enforcement Team issued a notice, calling for close attention to ticket price dynamics, advocating theaters to implement ticket prices that benefit the people and reasonable pricing, to control the premium space within a reasonable range, and to eliminate unfair Compete and stop price gouging. The film authorities in each district communicate with theaters in their jurisdictions to guide theaters to curb excessive ticket prices and benefit audiences. Through the joint efforts of many parties, the average ticket price of the Spring Festival stalls in our city is basically the same as that of last year. (Jinyun News reporter Wu Hong)
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