“Chang Cold Brew” offers more than 1,000 million baht to strengthen and create a different brand.
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Ready to fight the premium beer market worth 25,000 million
“Chang Cold Brew Beer” is gearing up to strengthen the mass premium beer market, launching a roadmap for 2023 with a strategy to continuously make a difference.
- Complete expansion of the consumer base Targeting new generations and expanding the base of drinking opportunities
- Complete with new product innovations
- Fully invested more than 1,000 million to drive growth through all channels. to create a drinking experience
The most special chill for consumers.
Mr Lester Tan Executive Vice President Chief Executive of Thailand Beer Business, Chang International Co., Ltd., said, “In the past year 2022, mass-premium beer is a segment with strong growth potential. With a market value of 25,000 million baht and a growth rate of up to 10%, Chang Cold Brew products are truly market-driven. from the great success ranks No. 1 in growth among new beer launches in the last 15 years.”
In 2023, Chang Cold Brew continues to organize activities and serve all kinds of chill-out experiences. by focusing on expanding the consumer base Catching more new generations both in Bangkok and major cities across the country to create a memorable and impressive drinking experience for consumers And to be in line with the trend of drinking opportunities.
more diverse nowadays that not only drink only on special occasions at celebrations But including spending time
In a comfortable, chill atmosphere or socialize at a good time as well
to reinforce the strategy to differentiate the product We are committed to product innovation through a unique brewing process. It is the first and only beer brand in Thailand made from 100% malt through a special cold brew process with sub-zero filtration at temperatures below minus 2 degrees (Sub-Zero Filtration). Soft, refreshing, easy to drink, with a clear malt aroma. Last year, Chang Cold Brew was very successful and received a good response from 5-liter keg draft beer and plans to launch a new packaging innovation in the fourth quarter of 2023. as well
“We have invested more than one billion baht to drive Chang Cold Brew in creating an impressive and memorable drinking experience for consumers. all channels
It also plans to organize music events and concerts both locally and internationally throughout the year. The goal is to increase the proportion of Chang’s premium beer mass portfolio to 15% within this year, ”said Mr. Lester.
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