“Concerts + Tourism” Tianjin cultivates new cultural and tourism productivity
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Tianjin Northern Network News:From April 13th to 14th, Tianjin Olympic Sports Center ushered in the hottest weekend before May Day. Over the two days of the weekend, the venue, which can accommodate nearly 60,000 people, was packed, and more than 100,000 fans from all over the country came to meet their idol JJ Lin.
Ctrip data shows,From April 12 to 15, Tianjin’s hotels, air tickets, scenic spots, food and other tourism-related industries all experienced substantial growth. Tianjin’s overall tourism orders increased by 26% year-on-year and 48% month-on-month. Preliminary speculation is that comprehensive cultural tourism consumption Drive no less than 1.48 billion yuan.
Coupled with Cyndi Wang’s concert held at the same time, as well as the upcoming concerts of many artists such as Deng Ziqi, Rainie Yang, Gao Wuren, etc., many netizens lamented,“You have to go to Tianjin to see the concert!”
“Concerts + tourism” is becoming a new productive force that promotes the development of the cultural tourism market. During JJ Lin’s Tianjin concert,Data Display,Tianjin tourist arrivals increased from the previous week71.55%, a year-on-year increase of 42.5%; the order amount increased by 87.03% from the previous week, a year-on-year increase of 42.21%.
What is particularly worth mentioning is that the proportion of foreign tourists visiting Tianjin is as high as82%. The average length of stay of tourists visiting Tianjin reached 2.19 days, and the proportion of tourists staying for 2 to 3 days increased by 21% year-on-year. The “Bridge to the Haihe River, Encounter Romance” Bridgeside Music Festival launched on April 12th has greatly enriched tourists’ cultural and tourism audio-visual experience in Tianjin this weekend. It complements the concert and brings Tianjin to the forefront. The urban taste and “pampering” of tourists are vividly expressed.
With its complete cultural and tourism reception facilities and unique tourism resources, Tianjin has successfully retained more consumer spending.During JJ Lin’s concert, the amount of hotel bookings in Tianjin on the Ctrip platform alone increased from the previous week.130%, and the amount of scenic spot ticket bookings increased by more than 1,400% from the previous week, fully demonstrating the power of new productivity.
The concert economy is more vividly reflected in Tianjin.Since 2023, many celebrity concerts such as Jay Chou have come to Tianjin. Tianjin has not waited for “traffic” to arrive, but has actively promoted the integration of culture and tourism. Through product and service innovation, traffic has been transformed into retention, and it has gradually become a concert venue Friendly city.
“Performance tickets + hotel accommodation” not only solves the problem of users buying tickets, but also provides affordable tickets and affordable hotels that are lower than the market premium. Considering the user experience of watching the concert, the hotel products in the package basically include breakfast for two, which is close to the concert Hotels far away from the venue also include pick-up and drop-off services, further saving fans transportation costs.
In addition, Tianjin Culture and Tourism, while controlling traffic around the venue, has launched customized buses in all directions in the city, extended the operating hours of relevant subway lines, shortened the driving intervals, etc., to alleviate the pressure of passenger flow during peak periods and enhance the viewing experience of tourists.
The person in charge of Tianjin Culture and Tourism said that with the decentralization and diversification of travel demand, traveling to concerts has become a new choice for young people. Taking the concert as an opportunity, Tianjin Culture and Tourism considers the entire process of tourist booking, travel, accommodation, and tourism, and designs products and services to stimulate tourists’ enthusiasm for walking in the streets and alleys of Tianjin, so that tourists can come to Tianjin. Not only can you see idols, but you can also get a rich and complete concert experience.
In the future, many artist concerts will be held in Tianjin.Tianjin Cultural Tourism plans to cooperate with Ctrip and other platforms to launchInnovative package products and extended services such as “Tickets + Hotels”, “Tickets + Scenic Spots” and “Tickets + Catering” will further enhance tourist experience and participation, and create a cultural tourism brand of “visiting Tianjin with concerts/events/exhibitions”.
(Jinyun News reporter Yuan Meili)
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