Coriander flavored milk is here!This time-honored brand in Tianjin understands fashion well

[ad_1]

Tianjin Northern Network News:In the spring of 2024, what is the most popular way to play in the food field? What I have to mention is that various “cilantro” flavored products have been launched one after another. First there were “cilantro” instant noodles and coriander juice. Now you can drink “cilantro” milk soon, and it is also an old brand in Tianjin – Haihe.

Milk has a “cilantro flavor”

Cilantro, because of its unique taste, is often avoided by people. In the past, many people would make a special note “no coriander” when eating or ordering takeout, clearly stating that they don’t like coriander.

Nowadays, the tastes of many young consumers have changed. They have changed from trying new products to “tasting fragrance”, which means coriander flavor. The main thing is to be different and unique.

The first to make efforts in the field of coriander was Baixiang instant noodles. In March, it launched coriander-flavored instant noodles. The noodles contained coriander, which caused a stir and became a hot topic on the Internet.

Later, coriander flavor entered the beverage field. On April 1st, Huiyuan Juice announced that 100% coriander juice was officially launched, and it is “real ingredients, pure coriander flavor”, and reminded that “the taste is very strong”, the brave ones can enjoy the coriander juice first! !

Since everyone loves the taste of coriander so much, of course milk will work too! Just recently, Haihe Dairy launched coriander-flavored milk. On the 13th, Haihe Dairy announced, “Coriander, this time it’s real!” “The taste of coriander has been created!”

The official name of this product is “cilantro avocado flavored milk” and the specification is 220ml*10 bags. It is now in the pre-sale stage and can be pre-ordered on several major online shopping platforms.

“It can be in the hands of consumers as soon as this week.” Haihe Dairy staff told Jinyun reporters that coriander-flavored products have begun to be pre-ordered online, and the results are good.

Although they haven’t tasted the specific taste yet, many consumers have begun to imagine what kind of product this is, and have expressed their intention to be the first to try it.

“This is creative, you must try it.”

“It’s the first time I’ve seen milk with this flavor and I can’t imagine what it tastes like, hahaha.”

“I like coriander, and I also like avocado. This magical taste is amazing.”

“I’ve placed an order. When will the soy tofu flavor come out? Just wait!”

Stick to fashion to the end

Haihe has previously created crispy rice milk and pancake fruit milk, concept products with flavors that Tianjin people like, but they have not been put on the market. This time, it launches a coriander-flavored product. The reason why it is “real” is because consumers can drink it immediately!

As a time-honored local brand in Tianjin, Haihe Dairy has understood fashion in recent years and dances with consumers. I will give them whatever flavor they want. That is a true “listening to advice”, all kinds of New flavored products are emerging one after another. Flavors such as “raw coconut latte”, “yangzhi nectar” and “pineapple crisp” have been arranged one after another. At the same time, they also started to play co-branded products, and cooperated with Xianghe Pastry to launch co-branded products.

Coriander flavor will most likely be a niche market. Whether it is instant noodles, juice or something else, sales can become a hit in a short period of time, but the probability of becoming a flagship product is not very high.

However, in the era of personalized consumption, it has long been difficult to adjust to the consensus. It is a must for companies to develop products suitable for different groups of people, form a product matrix through niche products one by one, accumulate a little, and seize their own market share. Young people have the future, and seizing their appetite means seizing the market.

As the staff of Haihe Milk said, we have coriander flavor and various other flavors. If the market demands it, we must innovate products!

(Jinyun News reporter Peng Junyong)

[ad_2]

Original Source Link