Furongguo Review丨Turn the exit of new life into the entrance of new consumption-One of the observations on new consumption trends-New Hunan

Wan Lijun, omnimedia commentator of Hunan Daily

Pack your bags and go hiking to enjoy nature; set up a tent and camp in the mountains to look up at the stars; set up a fishing rod and go fishing by the lake to relax… These social methods and living habits that have become popular in recent times are leading new trends in the consumer field. , and also breeds vibrant new business formats.

New demands are the first step in the extension of new business formats. Thanks to the ecological and environmental protection actions carried out in many places in recent years, urban green spaces have been continuously expanded, and the green mountains and green waters of the countryside are refreshing, allowing more people to walk and embrace nature, and new social needs are constantly derived from this. For example, taking your family to camp requires not only a tent, but also a complete set of equipment such as picnic mats, folding chairs, and a camper. High-end players will even purchase “big items” such as outdoor speakers and RVs. The resulting models such as “camping + study” and “camp + parent-child education” have also given rise to new ways and new formats of cultural tourism consumption. It can be said to be a new high value-added industrial chain. Previously, the National Development and Reform Commission, the General Administration of Sports and other departments issued the “Action Plan to Promote the Construction and Service Improvement of Outdoor Sports Facilities (2023-2025)”, proposing to promote the total scale of the outdoor sports industry to reach 3 trillion yuan by 2025. It can also be seen that The demand for the outdoor economy is huge and its prospects are broad.

The new preference of consumers to enthusiastically embrace nature reflects the new changes in market demand and reminds businesses to open up new ideas and explore more unknown industries and fields. At a time when the outdoor economy is just showing its peak, many companies in Zhejiang have keenly captured the market changes and developed and launched outdoor equipment based on the original products such as thermos cups, backpacks, clothing, etc. Now Zhejiang has developed into a national outdoor It is one of the areas with the largest sports industry cluster and the most complete industrial chain. There is never a shortage of products in the market, but there is a shortage of better and newer products. Recognize consumption trends and seize consumption trends. Whoever is more active will take the lead; whoever is more proactive will take the lead.

This is true for enterprises to enter the market, and it is also true for local governments to promote development. Changes in consumer demand and the natural endowments of various places are the exploration and development points of the outdoor economy. Take fishing as an example. Linxiang’s “buoys” are famous, but Hubei has planned to lay out the entire “fishing economy” industry chain. The fishing industry is by no means a single one. It is connected to aquaculture, and to fishing bait and fishing gear. It can also drive related outdoor products, live streaming, catering and B&Bs, etc. Hunan can make efforts according to local conditions, make use of the existing industrial foundation, expand the territory of fishing-related industries, leverage greater potential, and make greater contributions.

Grassland, starry sky, bonfires, picnics, cycling… What nature provides is not only beautiful scenery and leisurely experience, but also new consumption growth points that are constantly growing. Don’t live up to this precious gift, turn your development vision to the outdoors, and turn the exit of new life into the entrance of new consumption, which will better open up the conversion channel between “lucid waters and lush mountains” and “gold and silver mountains”.

Editor: Wan Lijun

First Instance: Wan Lijun

Second Instance: Ouyang Jinyu

Third trial: Wang Lisheng

Source: Hunan Daily·New Hunan Client