Tianjin builds a concert-friendly city to cultivate new cultural and tourism productivity
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Tianjin Northern Network News:From April 13th to 14th, Tianjin Olympic Sports Center ushered in the hottest weekend before May Day. Over the two days on the weekend, the venue, which can accommodate nearly 60,000 people, was packed with seats, and more than 100,000 fans from all over the country came to meet their idol JJ Lin.
Before and after the concert (April 12 to 15), Tianjin’s tourism-related industries such as hotels, air tickets, scenic spots, and food all experienced substantial growth. Ctrip data shows that from the 12th to the 15th, Tianjin’s overall tourism order volume increased by 26% year-on-year and 48% month-on-month. It is initially estimated that comprehensive cultural and tourism consumption will drive no less than 1.48 billion yuan.
In addition to Cyndi Wang’s concert held at the same time, as well as the upcoming concerts of many artists such as Deng Ziqi, Rainie Yang, Gao Wuren, etc., many netizens lamented, “You have to go to Tianjin to watch the concert!”
“Concert + Travel”: Tourists stay longer and spend more
Since 2023, the tourism economy centered on cultural consumption activities such as concerts and music festivals has gradually matured. The flow of people driven by the popularity of cultural activities has been proven to effectively promote the development of the tourism economy in the city and its surrounding areas.
Last year, related topics such as “2 million people online grabbed tickets to JJ Lin’s Guangzhou concert in seconds”, “Concerts drove hotel bookings”, “Milk tea shops and beverage shops around the concert became popular” were frequently searched.In September last year, foreign tourists accounted for 62% of Jay Chou’s concert in Tianjin, driven by comprehensive consumption.Also a blockbuster. A concert ticket drives a city’s tourism popularity. This story happens again and again, not only in Guangzhou, Shanghai, Shenzhen, Haikou, Xi’an, Qingdao and other cities with intensive performing arts activities, but also in places such as Quzhou and Yichang due to a concert A popular concert was held and the whole city was in a rage.
And “concert + tourism” is becoming a new productive force that promotes the development of the cultural tourism market. Ctrip data shows that during JJ Lin’s Tianjin concert, the number of tourists to Tianjin increased by 71.55% from the previous week and 42.5% year-on-year; the order amount increased by 87.03% from the previous week and 42.21% year-on-year.
What is particularly worth mentioning is that the proportion of foreign tourists is as high as 82%. The average length of stay of tourists visiting Tianjin reached 2.19 days, and the proportion of tourists staying for 2 to 3 days increased by 21% year-on-year. The “Bridge to the Haihe River, Encounter Romance” Bridgeside Music Festival launched on April 12th has greatly enriched tourists’ cultural and tourism audio-visual experience in Tianjin this weekend. It complements the concert and brings Tianjin to the forefront. The urban taste and “pampering” of tourists are vividly expressed.
With its complete cultural and tourism reception facilities and unique tourism resources, Tianjin has successfully retained more consumer spending. During JJ Lin’s concert, on the Ctrip platform alone, the amount of Tianjin hotel bookings increased by 130% from the previous week, and the amount of scenic spot ticket bookings increased by more than 1,400% from the previous week, fully demonstrating the power of new productivity.
Convert traffic into retention, Tianjin builds a concert-friendly city
The concert economy is more vividly reflected in Tianjin. Since last year, many celebrity concerts, including Jay Chou’s, have come to Tianjin. Tianjin does not wait for the “traffic” to arrive, but actively promotes the integration of culture and tourism, and through product and service innovation,Convert traffic into retentiongradually becoming a concert-friendly city.
A typical innovation is the innovative product package of “performance tickets + hotel accommodation”. For last year’s Jay Chou concert and this year’s JJ Lin concert, Tianjin Culture and Tourism teamed up with Ctrip and other platforms to innovatively launch this solution. It not only solved the problem of users purchasing tickets, but also provided affordable tickets and affordable hotels below the market premium. Considering Regarding the user experience of watching the concert, the hotel products in the package basically include breakfast for two people. Hotels far away from the concert venue also include pick-up and drop-off services, etc., further saving transportation costs for fans.
Such package products have been praised by netizens. Xiaohongshu netizen “Beautiful Girl Warrior” who bought this package said, “I was pleasantly surprised when I arrived at the hotel. JJ’s songs were playing all the time, and there were posters, tables, keychains, and stickers at the front desk… Tianjin Cultural Tourism went to Oita !”
In addition, Tianjin Culture and Tourism, while controlling traffic around the venue, has launched customized buses in all directions in the city, extended the operating hours of relevant subway lines, shortened the driving intervals, etc., to alleviate the pressure of passenger flow during peak periods and enhance the viewing experience of tourists.
The person in charge of Tianjin Culture and Tourism said that with the decentralization and diversification of travel demand, traveling to concerts has become a new choice for young people. Taking the concert as an opportunity, Tianjin Culture and Tourism considers the entire process of tourist booking, travel, accommodation, and tourism, and designs products and services to stimulate tourists’ enthusiasm for walking in the streets and alleys of Tianjin, so that tourists can come to Tianjin. Not only can you see idols, but you can also get a rich and complete concert experience.
In the future, many artist concerts will be held in Tianjin. Tianjin Cultural Tourism plans to cooperate with Ctrip and other platforms to launch innovative package products and extended services such as tickets + hotels, tickets + scenic spots, tickets + catering, etc., based on event content and market demand, to further enhance tourist experience and participation, and launch the “Follow the Concert” /Events/Exhibitions Visit Tianjin” cultural tourism brand. (Tianjin Daily reporter Yue Fuyu and Jinyun News reporter Yuan Meili)
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