Lorena Alemán, the Canarian journalist who conquers social networks

Lorena Alemán has all the necessary attributes -personal and professional- to surprise and please her more than
138,000 followers on Instagram. In addition to being a content creator, this 40-year-old woman from Gran Canaria, a journalist by profession, is also a teacher and mother of two -lovely- girls. «I consider myself a globetrotter, a dreamer, who loves
the new adventuresset challenges and enjoy the journey,” he said.

Lorena decided to turn her career as a journalist -with more than 10 years of experience in television- and become a “teacher”, a day that she now combines with her life as a ‘
instagramer‘ for a little over two years, in the middle of the confinement season. «In my social networks I show decoration themes and the life of
a Canarian woman with 40 tacos and two daughters“, he assured between laughs.

With more than 700 publications, at this moment, on her Instagram account (@lorena_aleman_) this media professional shares, above all, ‘post’ and ‘reels’ with various decoration tricks, photographs of her home and some personal snapshots.

«Instagram meant for me to continue with my journalistic vein. Spontaneously, I started uploading content related to the new house we had just bought and people responded very well, the account started to grow. And that was the path,” Aleman said.

A social network in which he defends «
feel more comfortable today», although it is open to venturing into other channels. «IG is the one that identifies me the most for its aesthetics, for the type of content and for its general public. One has to
to think that the consumers of each social network They are different and the people who create content must feel identified with it. Therefore, before making the leap to another platform, you have to study the approach well to achieve the expected results. Right now I am trying to understand Tik Tok », she revealed.

His philosophy, to show his personality “entirely” through a “real life”, with decorum. «
Naturalness is something that followers highly value and followers, that you show yourself as you are”, although sometimes it is not understood by the public.

“I was very surprised by Marie Kondo’s statements, but I think they have certainly been taken out of context, because the chaos of Marie Kondo should be the order of most people,” he said with a laugh.

Maintaining order is for this ‘influencer’ from Gran Canaria, she is a «
key piece» on his ‘deco’ adventure. «I mention it quite a lot on networks. My method is to set
command routines and a fixed place for everything. The order is more complicated when we have children at home, but everything is organized, for example, when my daughters arrive from school they have an exact place to leave the backpack, another for the shoes and another for the coat, “she assured.

Time, dedication, inspiration, creativity and the “viral” factor are some of the fundamentals to maintain ”
an updated profile» and with rhythm. «One afternoon I had not had time to record content, so I decided to tell how I cleaned the kitchen with images that I had recorded and it went viral! It already has more than 10 million views. It is an incredible feeling because behind the creation of content there is a lot of work », she indicated.

In addition, he insists, his goal is always to publish at least «
five times a week», trying to plan as much as possible, although sometimes, he confesses, «it is difficult». «I adapt the publications to the calendar and I generate them by themes such as back to school, Christmas, carnival or spring, although it is true that sometimes I publish spontaneous ‘posts’ because many times I am up to date».

A constant work that has already been echoed by several national and international companies in the sector, an experience that has served him to “break through” in the world of collaborations with brands. «I remember when Ikea called me and asked me if I wanted to be an ambassador,
it was a real dreamI didn’t sleep that night. So did Leroy Merlin and they let me design a room in my house. It’s exciting that companies let you create content with their products because they trust your work,” she said excitedly.

And not only the decoration sector, but also styling and fashion. “At the moment I am also an ambassador of the beauty salon”
Dolores Cabrera‘, from where they advise me on everything related to personal image and prepare me for fashion events, decoration and presentations”, he commented.

In recognition of her promising career, she has recently been awarded the ‘
deco island‘ as the best content creator in the decoration category, awarded by the ‘influencer’ agency with a Canarian accent ‘Isla Influencia’. «It was the most special night I have experienced as a content creator, because they have publicly recognized the work behind my account. It was a wonderful event, full of joy. This award
It has opened many doors for me And I feel tremendously lucky for that,” she said.

Sincere as she is, Lorena acknowledges that there are days that she cannot “disconnect completely” and that it is very difficult to set limits and schedules. “The networks
require continuous dedication, seven days a week. If you are not posting, you are creating content, or you are interacting with other accounts or followers.

However, this young creator maintains that, “for the moment”, she knows how to differentiate the personal from the professional in a world that never sleeps. «
There’s a part of me that it is merely private, family life. That does not mean that I do not tell my followers how I am or what my plans are, but my public exposure is what I decide. For now, I prefer it that way.”

For this all-rounder woman, always open to new challenges and in continuous professional growth, there is no project in mind that can resist her. “My idea now is to continue
growing as a content creator, working to improve my proposal in the networks and enjoying my personal life. As a project, at the moment I am with
the design of the dressing room,I still don’t have wardrobes!», he laughed.

Expert in creating content for social networks, Lorena Alemán encourages everyone who is starting out in the “digital world” to be constant, that the effort “is rewarded” and that they do not “fight” with the application and “don’t give up”. «Many times we record thinking that something is going to have a great acceptance and then your relatives see it and stop telling -he laughs- and you have to accept it and continue creating.
Interaction is the basis in networks».

One of the many advantages that journalism has given me has been, without a doubt, having the opportunity to
interview people you admire -in total depth- to learn more about the how, when, where and why of his story, his experiences and experiences and to be able to share it with others, especially if who I am in front of is a successful person and so close to me, my sister.